Internet marketing does enable ASOS to more effective targeting and segmentation's. Because ASOS is only online business therefore all their activities take place on Internet for example through their website and other Internet tools they gain more customers.
Asos offer clothing and other fashion related items that are similar to designer fashion worn by celebrities but at a lower price they show actual photos of celebrities wearing a similar item of clothing that are being sold on their site this gives ASOS good image. More people would like to buy the products that celebrities wear.
ASOS target market segment is defined as their product line ASOS surveys show that their main target market is people aged 18-22 this suggets that ASOS target right age group for the products. also the fact that people within this age group are more skilful at with using computers as well as navigating the internet. In addition, they are also the ones who are part of the corporate world where everything is fast-paced that they do not have the time to go down town and shop for the clothes and other fashion items.
In relation to gender, eighty percent of ASOS shoppers are women, while only two percent are male This may be the case since most of the items that are being offered online are for women. In addition, the marketing activity of ASOS focuses on providing information to more women than men. 500,000 emails are sent to females twice a week compared to 100,000 emails sent to males only once a week. This suggests that more women shop online then men.
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